Legal
Privacy Policy
Last updated: June 1, 2026
Lunelle Story ("Lunelle", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from us. Please read this policy carefully.
1. Information We Collect
Information You Provide
- Account information: name, email address, password when you register.
- Order information: billing address, shipping address, phone number, payment details (processed by Stripe/PayPal — we never store full card numbers).
- Profile information: preferences, sizes, saved addresses, wishlist items.
- Tailored order details: body measurements you voluntarily submit for customized-fit orders.
- Communications: messages you send us via contact forms or email.
Information Collected Automatically
- Device and browser information (browser type, operating system, IP address).
- Usage data (pages visited, time spent, referring URLs).
- Cookies and similar tracking technologies (see Section 5).
Information from Third Parties
- If you sign in with Google, we receive your name, email address, and profile photo from Google.
- Payment processors (Stripe, PayPal) share transaction confirmation data with us.
2. How We Use Your Information
- Process and fulfill your orders, including sending order confirmations and shipping updates.
- Manage your account and provide customer support.
- Personalize your shopping experience and remember your preferences.
- Send transactional emails (order receipts, shipping notifications, OTP verification codes).
- Send promotional emails about new collections, exclusive offers, and member benefits — only with your consent, which you may withdraw at any time.
- Prevent fraud and ensure the security of our platform.
- Comply with legal obligations.
- Improve our website, products, and services through aggregated analytics.
3. Sharing Your Information
We do not sell your personal information. We share it only in these limited circumstances:
- Service providers: Shopify (e-commerce platform), Stripe & PayPal (payments), shipping carriers, email providers — all under confidentiality agreements.
- Legal compliance: when required by law, court order, or to protect our rights.
- Business transfers: in connection with a merger, acquisition, or sale of assets, with prior notice to you.
4. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your account and associated data at any time by contacting us at privacy@lunellestory.ca.
5. Cookies
We use cookies and similar technologies to:
- Keep you signed in and remember your cart and preferences.
- Understand how visitors interact with our site (analytics).
- Enable Google OAuth authentication.
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
6. Data Security
We implement industry-standard security measures including HTTPS encryption, secure payment processing, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information (subject to certain exceptions).
- Withdraw consent for marketing communications at any time.
- Data portability: receive a copy of your data in a structured, machine-readable format.
To exercise these rights, please contact us at privacy@lunellestory.ca.
8. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us: